Client testimonial videos are an excellent way to build value and trust with potential customers. It is one thing to talk about your business, and it is something completely different to see, hear and receive how someone feels about using your company.
We offer a full range of explainer video production services for corporate, commercial, and entertainment clients in numerous genres. We will work as a team to understand who your audience is, in order to attract the viewers your business needs to grow.
We manage every aspect of a commercial’s physical production from creative development, casting, and scriptwriting, to shooting, editing, visual effects, graphics, voice-over, music, finishing, and broadcast delivery. We use all the latest high-end production equipment.
Over four billion videos are viewed each day on YouTube. So, ready or not, your videos need to be able to socialize. In today’s digitally connected world, context is as crucial as content. Making sure that your videos are designed for social media has become a must.
Online video now accounts for 50% of mobile traffic
What this means: Your videos must be optimized for mobile and you should consider using mobile video ads to promote your brand.
75% of Business Executives Watch Work-Related Videos at least Weekly
What this means: Your execs are responding to videos really well, so consider making in-house weekly newsletter videos to communicate company news.
52% of Business Executives Watch Work-Related Videos on YouTube at least Weekly
What this means: If you’re trying to get your video in front of an executive, even if you host it on Vimeo or Wistia, you must post it on your YouTube channel. If half of business executives are watching work-related videos, they’ll be seemingly more likely to see yours if it’s on YouTube.
52% of Marketing Professionals Say Video is the Type of Content with the Best ROI
What this means: If you find you’re not getting a high yield in your marketing efforts, bump up your video marketing efforts. You may be spending too much time and resources in an area which should be allocated to video creation and publishing.
People Stay 2 Minutes Longer on Websites with Video
What this means: If you are making a marketing video, try placing it on your homepage and improve your bounce rate. The video can be on a splash screen if you don’t want it to take all the attention of your homepage.
Increases Engagement by 200-300%
What this means: You don’t need to create a full two-minute video to put in your email, but instead of putting your latest blog, make a 15-second promo video for your newsletter readers.
96% of B2B Companies Plan to use Video in the Next Year
What this means: Many B2B companies make the excuse that video is only for B2C companies, but this is not true anymore. B2B video is growing exponentially, so it’s important for B2B marketers to include video in their campaigns.
78% of people watch videos online every week
What this means: If your target market includes “people”, which I’m guessing it does, you really need to be using video…since people watch a lot of videos.
65% of Video Viewers Watch More than ¾ of a Video
What this means: We’re watching videos for longer amounts of time, which means marketers can tell impactful stories that motivate the viewer.
93% of Marketers use Video for Online Marketing, Sales, or Communication
What this means: If you’re part of the 7% of marketers not using video — you are missing out!